In Tantra these 9 Rasas are the essence of all of our emotions.
1. Love/Sringara… It is the ultimate Rasa. The king or queen emotion that heals
anything. It frees the ego and connects us to devotion. When you appreciate beauty it connects you to the source of love. It is the creative play between Shiva and Shakti, sun and moon, yin and yang. The purpose of the universe it to experience this divine love. This love exists in everything. It is within each one of us and radiates out to the cosmos.
2. Joy/Hasya… This Rasa connects you to your humor, laughter, happiness and contentment. It is the extension of what you feel within love.
3. Wonder/Adhuta… Curiosity, Mystery, Awe. When you become fascinated with the idea of life. It is your playfulness and innocence. You enter into complete appreciation and become an explorer or adventurer. It is magic!
4. Courage/Vira… Bravery, Confidence, Pride. When you call upon your the Warrior that lives inside you. It is strong and vibrant.
5. Peace/Shanta… Deep calmness and relaxation. When you become still and quiet. In peace you become so full that you are empty. You will not find peace anywhere but within.
6. Sadness/Karuna… When you can experience sadness and connect it back to the cosmos, you then experience compassion. Compassion is what connects us all. Through compassion we can relate deeply to each other. When ones sadness is truly experienced around a situation it can give a sense of completion. Grieving is a key aspect in healing.
7. Anger/Raudra… In anger we go into the fire. One moment of anger can destroy lifetimes of good merit. Respect anger. When anger isn’t honored it can bring up irritation, violence, hatred. Feel the anger. Let it move through you. Breath into the fire.
8. Fear/Bhayanaka… Doubt, Worry, Insecurity. When we live our lives in fear, we shut down completely.
9. Disgust/Vibhasta… self pity, Loathing, self hatred. Only through a loving emotion can you heal and appease disgust
How Rasa Works in Advertising:
In Advertising, Rasa is an emotion created by the advertiser and experienced by the customer. First, the creator feels the emotion and seeks a medium for expressing his feelings. The audience receives this emotion through advertising, feels the emotion created by the creator, and thereafter re-creates the emotion. The creation works as a transmitter, generating emotion in the receiver who re-lives the emotion.
The following are the moods (Navarasa) and their corresponding Bhava. Every Rasa is identified with a specific color for the use in visual arts.
RASA
BHAVA
MEANING
COLOUR
RASA-
Shringar (Erotic)
Rati
Delight
Pale Light Green
BHAVA-
Hasya (Humorous)
Hasa
Laughter
White
Karuna (Pathetic)
Shoka
Sorrow
Grey
Raudra (Terrible)
Krodh
Anger
Red
Veera (Heroic)
Utsaha
Heroism
Pale Orange
Bhayanaka (Fearful)
Bhaya
Fear
Black
Bibhatsa (Odious)
Jugupsa
Disgust
Blue
Adbhuta (Wondrous)
Vismaya
Wonder
Yellow
Shanta (Peaceful)
Calm
Peace
White
Think about all the advertising and marketing messages you are exposed to on a daily basis, and you will begin relating these moods to each visual message you see, whether on television, magazines or social media.
Blogger-Akash Shinde😍 (Assistant Director)
Student Of Journalism and Mass communication.
Migrant Worker 