History-
Of recent origin
Communication developed as a discipline only post World War II
Wilber Schramn, father of communication studies
Everett Rogers, another pioneer
Wilber Schramn
Born in Marietta, Ohio on August 5, 1907
Ancestors came from Schrammsburg, Germany
Father, a lawyer
He was a stutter.
Pioneer of communication studies and research
Everett Rogers
Born in Carroll, Iowa, in 1931
Rogers had no plans to attend university until a school teacher drove him and some classmates to Ames to visit Iowa State University. Rogers decided to pursue a degree there. He received a B.S. in Agriculture in 1952. He then served in the Korean War for two years (1952-1954). He returned to Iowa State University to earn a M.S. in 1955 and a Ph.D. in 1957 both in Rural Sociology.
Diffusion of Innovations
Frankfurt School/Critical Theory
An intellectual combination of Marxist and Freudian theories
Original name – Institute of Social Research, established in Germany in 1923
The name Frankfurt School was given in 1960 after it had reached its peak.
Marx Horkheiner – founder, coined the term critical theory
Came to counter Positivism
Critical Approach
Postmodernism
Deconstruction
Played a stellar role in creating an atmosphere for research
Migrant Worker 